Wigan Warriors blaze tech trail for fans
Wigan Warriors have become the first Super League side to service their global fanbase with digitally-enhanced chat services.
The champions have teamed up with Manchester-based digital agency ActiveWin to service customers via the cutting-edge platform on every day of the year.
Wigan Warriors marketing and community director Martin McLoughlin said the dedicated live chat service on their website would “meet the needs of our fans”.
“Their online expectations of how they want to consume information on purchasing tickets, fixture information and general Wigan Warriors content is a vital part of our fan-engagement strategy,” he said.
“We believe having a dedicated, human-resourced live chat service is a powerful tool to enhancing our customer and fan experience.”
Wigan have the biggest rugby league fan base in the UK and have been crowned champions 21 times, won the Challenge Cup 19 times and are a record four-time World Club Champions.
The new partnership has other links, considering Betfred are the official sponsors of Super League until the end of the 2021 season.
The world’s largest independently owned bookmaker has named ActiveWin their agency of record for the past six years.
Betfred founder and entrepreneur Fred Done has partnered with Jacobs on several joint ventures, including Adzooma and Raven Track.
Done commented: “Rugby league is a fantastic sport and that is why I’m the headline sponsor of the Super League, the Championship, League One and more recently the Women’s Super League.
“Wigan and their fans will only benefit from this new collaboration with ActiveWin.”
The collaboration was orchestrated by Warren Jacobs, MD of digital marketing company ActiveWin, who said: “ActiveWin is always on the lookout for new channels to compliment what we do for clients.
“Since we are the flagship agency for Betfred and successfully engage with the same audience as the Warriors, it makes perfect sense for us to cross over to the sports club market and expand our digital services to include things like live chat.”