Wolves stream into lucrative Chinese market
Wolverhampton Wanderers have partnered with a streaming firm owned by tech giant Alibaba.
Youku Sports will be the exclusive media partner of the Premier League club in China and distribute exclusive video content across multiple outlets.
Youku Sports will also benefit from branding at the club’s Molineux home.
Youku has broadcast the World Cup, Premier League and FA Cup in the past.
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Since the club was taken over by Chinese consortium Fosun International three years ago they have returned to the top flight and sit seventh in the table with eight games left to play.
They recently beat Manchester United to reach the FA Cup semi-finals for the first time since 1998.