Showcasing at the Createch 2019 conference, VRJAM will unveil its platform which allows content to streamed to VR and AR headsets.

Founded in 2017, the company’s tech and designed in consultation with Google, VRJAM’s technology enables content creators to project live performances into a 3D, animated world.

The start-up hopes that the tool will be used to let viewers access a live events, business events and conferences in a new way.

In its first demonstration, the start-ups tech will simulate the UK Minister for Culture and a high ranking Facebook Executive inside VR as life-like 3D avatars.

Three hours of the speaker itinerary for the day will be live streamed via VRJAM’s platform, so that users around the world will be able to tune in to experience all the panels and talks taking place, live inside a vivid VR simulation.

VRJAM works by supplying a real-time motion capture, cloud computing and audio streaming solution to provide a life-like simulation of the creator’s content. This all takes place inside a three-dimensional environment designed to reflect the venue where an event is taking place.

Users and creators can co-exist in the immersive world as CGI avatars, interacting with each other and also the live event. They can access any VRJAM streamed event from anywhere in the world and experience it in new, unimagined ways.

“We’ve developed a technology which is set to be a game-changer for the way XR content can be shared,” said Sam Speaight, CEO and Founder of VRJAM.

“Our cutting-edge platform provides an unrivalled, immersive way for businesses across different sectors to share content.

To experience VRJAM, users can either log into the platform using a VR headset or a smartphone, via its app.