Wow How, Solihull
Wow How is an augmented reality app that shows you how to discover and apply new make-up.
It was founded by Gaynor Matthews in Solihull after she realised she had not changed the products she used for 30 years and did not feel comfortable trying out make-up with in-store sales assistants.
The firm’s customer base is growing around the world but it refuses to collect data on its users. It has however just launched a B2B white-labelled product for brands.
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