Zoopla has revealed plans to hire 120 staff as part of a massive expansion programme.

The property website will grow its workforce to more than 750 in 2020 with the new hires, the vast majority of which will be based at its central London headquarters.

The new roles include product development, software engineering, data analysis and marketing.

Zoopla operates the Zoopla, PrimeLocation and SmartNewHomes websites; the Hometrack data consultancy; cloud-based tools Alto, Jupix and Expert Agent; and the Ravensworth print and design business. It has 1.4 million unique users on its websites every month.

The firm said the expansion programme next year “reflects the company’s major focus on innovation”.

“We have ambitious growth plans for 2020 and the creation of 120 new roles will be vital to us meeting our goals of reinvigorating the home buying process and providing an even better experience for agents,” chief executive Charlie Bryant said.

“While there have no doubt been improvements since the launch of portals we know customer expectations rightly always increase.

“This is why we believe the process of buying, selling or renting a home is one that could still benefit from both innovation and a renewed focus on improving the customer experience.

“These new hires will bolster the strong teams of property experts we already have across the UK and will help us build a truly unique offer for home hunters and agents alike.”

CTO Dave Wascha added: “London is a global hub for tech talent. Product and technology is a key focus for us in 2020 and this significant investment reflects this.

“We are looking for highly-skilled experts who are seeking a once-in-a-career opportunity to reimagine an entire industry.

“Zoopla is a dynamic, exciting and innovative place to work with technology at its heart and we look forward to welcoming our new colleagues in the months to come.”