Facebook boss Mark Zuckerberg has taken out ads in several major US and UK newspapers to apologise for a “breach of trust” in the Cambridge Analytica scandal.

The full-page ads appeared in a number of Sunday papers, including the New York Times, Wall Street Journal, Washington Post, Sunday Telegraph and Sunday Times.

In the full-page apology, the billionaire CEO said Facebook could have done more to stop millions of users having their data harvested by Cambridge Analytica in 2014.

“You may have heard about a quiz app built by a university researcher that leaked Facebook data of millions of people in 2014,” the ad read.

“This was a breach of trust, and I’m sorry we didn’t do more at the time. We’re now taking steps to ensure this doesn’t happen again.”

Zuckerberg went on to promise Facebook users that he will “do better” for them.

The ads followed the young entrepreneur’s public apology in a televised interview on CNN after he was criticised for his days-long silence after the Cambridge Analytica scandal came to light.

Last week, Facebook’s shares fell by 14 per cent and a #deleteFacebook hashtag was trending on Twitter.

 

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