Google Stadia could see kids enter gaming industry
We are in the midst of a gaming revolution – and the younger generations will drive us on into a new era of cloud-based gaming.
Google’s newly-announced Stadia, which it claims will see triple-A titles running smoothly in its Chrome browser on any device, has all of the attributes to be a commercial success.
We at the Insights People have been tracking trends related to both gaming and social media platforms in both the UK and the US since 2017, and so can see that the time is right for YouTube to fully embrace the live streaming of online gaming on its platform.
We have been talking about the opportunity for an organisation to establish itself as the ‘YouTube for gaming’ for two years now. The next generation of games are increasingly played cross platform, are constantly being expanded and updated, and of course, also include a social aspect as players around the globe can play against and alongside each other.
Gaming is now the most popular sector within the entertainment industry, being largely driven by the rise of mobile gaming. However, while the gaming sector as a whole continues to increase, console ownership is now decreasing.
At the same time, use of YouTube by 4-18-year-olds on a daily basis in 2018 also reduced from 61 per cent to 51 per cent as they increasingly begin to migrate to new platforms, such as the gaming-focused Twitch, which continues to grow in popularity.
With this in mind, it makes sense that Google, which owns YouTube, would launch a gaming streaming service that connects to YouTube in order to drive users back to the platform.
Clearly, the company and its new head of gaming, Phil Harrison, have seen the direction of travel for both the gaming sector and YouTube as a platform, and have acted decisively to develop a platform which has the potential to be perfectly positioned to become the nucleus of the gaming revolution we find ourselves in.
Much of the success of Stadia will depend on uptake – online gamers regularly complain about the lag between performing an action on their controller and the action being performed in-game, so uptake of Stadia really will depend on how well the Stadia controller (pictured above), which Google says will connect directly to the internet rather than through the platform to help decrease the possibility of lag, performs.
In order to Stadia to succeed then, it will need to quickly develop a stable of games for users to choose from ahead of its launch later this year, and when it does launch to users, it will need to not only compare to other gaming platforms, it will arguably need to outperform them in terms of usability and lag.
The opportunity for Google goes beyond targeting gamers: we continue to see that this generation of kids are wanting to create their own stories.
With game development one of the top career aspirations of this generation of kids, there is a significant opportunity for the platform to evolve to enable children to co-create in the building and development of their own games.