Social Media Briefing: AR you ready for next gen ads?
For the most part, I’m pretty happy to view the ads on my Facebook feed as a blur as I scroll past. However, with news that AR ads are coming, I might be tempted to stop – even if it’s to mess around on the tech rather than actually buy anything.
Zuck and his team announced augmented reality ads were coming to Messenger earlier this year, and now it’s bringing the experience to our news feeds.
Ads from the likes of Michael Kors, Sephora and Pottery Barn will soon be appearing in our newsfeeds in all their glorious augmented splendour, although it’s only trialling in the US for now.
Users have the chance to test out anything from virtual sunglasses to makeup, and then buy the product if they like it.
“People traditionally have to go into stores to do this,” said Facebook VP for product marketing Ty Ahmad-Taylor. “People still really love that experience, but they would like to try it at home…so this bridges the gap.”
The £500k fine that doesn’t really matter
In less ideal news for Facebook, the company could soon be facing a maximum fine of £500,000 from the Information Commissioner's Office (ICO) in the wake of the Cambridge Analytica scandal.
The ICO said the social media giant had failed to protect people's online data, giving it the maximum possible fine.
Having said that, with global revenues of around $40bn a year, it’s not going to make much of a dent in the company’s coffer.
Facebook got off lightly though, because if the breach had happened after May it would have come under the new General Data Protection Act (GDPR), and it could have been forced to shell out around £1.4bn.
→ READ MORE: Facebook facing maximum fine by UK watchdog
Will you watch your cat videos on IGTV in future?
If I want to unwind after a long day with a video of cats playing keyboards or a sneezing baby panda, YouTube is usually my first port of call.
That could all be about to change though as social media expert Ricardo Seixas hails Instagram’s new video platform IGTV as the first real competition facing the video giant.
“It’s very pertinent timing. YouTube has been constantly criticised by its creators about monetisation problems and some plot twists on ad policies,” he said.
“But now creators have a viable alternative with the necessary space and size to fulfil their revenue ambitions – a key engine to platform growth.”
As the love-child of two social media behemoths – Instagram and Facebook – it’s not surprising that the platform looks set for success.
→ READ MORE: Instagram TV first real challenger to YouTube
WhatsApp’s forward thinking
Fake news is spreading more easily than Lindt’s new chocolate spread (seriously, check that stuff out), and tech companies are coming up with ever more desperate ways of trying to stop it.
WhatsApp is trying to do its bit by flagging any messages that have been forwarded so that you know it’s coming from a different source. It’d probably be more useful if it just put ‘FAKE NEWS' at the top, but at least it's something.
As it released the feature, WhatsApp asked users to think before forwarding messages, after misinformation spread via the app led to a spate of murders in India.
Sending a Message about fake news
Facebook doesn't want to miss out either though, as it’s also started flagging messages on Messanger in an effort to fight fake news.
Originally reported by Motherboard, Engadget has had confirmation from Facebook that users will start getting warnings if the site has a reason to believe they're being messaged by a dodgy account.
Red flags include being messaged from an account that was recently created, being messaged by a Messenger account that isn't linked to a Facebook account, or being messaged by an account that's linked to a suspicious phone number. Good signs would be if they have a similar name to a verified contact.
Conquer your camera cold sweats
As a writer I spend most of my time doing whatever I can to stay away from the camera lens.
Sadly, as it’s clear that video is here to stay, we all need to get confident in front of the camera.
Ian Anderson Gray is the founder of Seriously Social, which recently launched the Confident Live Marketing Academy. He’s making a living helping people get confident with live video and has some easy tips for success.
Speaking at Pro-Manchester’s Big Social Media Conference on Friday, he told BusinessCloud that the three main barriers to going live are confidence in front of the camera, confidence with the tech and confidence with the content.
Luckily, he also has some pretty solid tips for conquering the camera.
→ READ MORE: Ian Anderson Gray's top tips for camera confidence